Bauhaus: the DIY culture
Realizing an innovative project it’s not easy and it has never been.
Innovative means to be against those rules and habits that too often make people distrustful.
One night, going home from work, I was wondering: why should people use our product (an object never seen before)? And, who are these people?
Once at home, I opened my computer and browse the web.
I found out that people attracted by innovative and “out of the ordinary” products are simply, people who see a great opportunity in every change.
The latest months, PlayWood has started a new business path with the large retail
Sector. Our connectors are present in 15 stores between Switzerland and
Germany and thanks to Bauhaus we can satisfy even the most exigent customers.
A strategy that seeks to improve the logistics and give the customer the possibility to try the product, touch the connectors and find the inspiration for new projects.
Bauhaus store is a reference point for DIY lovers, where you can buy each kind of tools or element to furnish, renovate and improve your house.
PlayWood simply could not miss it.
All the Stores are provided of specific departments, among which wood cutting.
Expert workers are able to satisfy the final customer, by providing the best materials and completing PlayWood proposal.
An obvious question comes to mind..(at least obvious for PlayWood).
Who are these enterprising clients that every single day go to the wood cutting department equipped of pencils and triangles to realize detailed projects?
We have then decided to personally meet these people and collect their stories.
Dozens of customers who showed us their projects and how they approach DIY: an independent realization of furniture represents a true need.
We discovered that going to the closest Store to buy the necessary tools is more than an habit.
It’s a proof of trust towards the Store itself and the professional experts who work in there.
Every day, thanks to the pictures we receive from our PlayWood Community comes out which our mission is: we aim to help people to unleash their creativity and realize projects, by giving them the necessary tools.
PlayWood, a practical, quick and aesthetically successful system.
Don’t wait, get inspired and join us by telling your own story with PlayWood!
We believe in change as a rule in our daily life.
The home furniture we relax on, the style of clothes we wear, the music we listen to, foods we eat. Run into new challenges, explore unknown places, meet different people in order to open your mind.
Every Tuesday, we’ll gather examples of people who showed not to be afraid of change.
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